SFO Adviser is a boutique hospitality and private capital advisory firm specializing in hotel and resort sales, capital raising, refinancing, and strategic transactions.

We advise hotel owners, resort developers, family offices, institutional & private investors, and hospitality companies on some of their most important financial and strategic decisions. Our approach combines institutional transaction expertise with the discretion, flexibility, and personal attention of an independent advisory firm.

Unlike large brokerage platforms, we work selectively with a limited number of clients, allowing us to dedicate senior-level attention to every engagement. We understand that every hospitality asset is unique and that successful transactions require more than simply marketing a property. They require careful positioning, access to the right investors, and a process designed to maximize value while protecting confidentiality.

Our experience spans hospitality real estate, private capital markets, corporate finance, and cross-border transactions. We work with a global network of family offices, private equity firms, private credit funds, institutional investors such as sovereign wealth funds, hotel operators, and strategic buyers across Europe, the Middle East & Africa, Asia, and North America.

Whether an owner is considering the sale of a hotel, refinancing an existing property, raising growth capital, or exploring strategic alternatives, we provide independent advice tailored to the specific objectives of each client.

At SFO Adviser, we believe that successful hospitality transactions are built on trust, discretion, and alignment of interests. Our role is not simply to facilitate a transaction but to act as a trusted advisor throughout the entire process—from initial strategy and valuation through investor outreach, negotiations, and closing.

Many of our engagements originate through long-standing relationships and referrals, reflecting our commitment to professionalism, confidentiality, and delivering results for our clients.

If you are considering the sale, refinancing, recapitalization, or capital raising of a hotel or resort, we welcome a confidential discussion regarding your asset and strategic objectives.